It’s no secret, but Automotive industry is in the midst of a massive transformation – the biggest yet since the inception of the Model T –  as the car gets more connected and autonomous –  the opportunities to engage with customers in new ways keeps growing – and automakers must evolve their experiences to stay ahead of the growing competition especially from new entrants who are building a customer-first experience from the ground up.

The auto industry is poised for more change in the next five to ten years than it’s seen in the past 50 years and the implication is to be agile and data driven mindset as a necessity.

Vehicle data, driven by vehicle connectivity, will be critical for generating revenue, representing value pool of up to $750 bn and hence leveraging vehicle data will support service offerings.

A competitive customer experience mandates a shift in the way OEMs provide innovation into customer interfaces and offerings.

As digital transforms the Automotive industry, customers will come to expect tailored experiences.

Customers control when, where and how they engage. Learn how leading Automotive players leverage Experience Driven Commerce to drive growth in ways that were never done before. Learn about key enablers across the automotive value chain that help drive both traditional and new business segments.