The cost of customer acquisition continues to rise, so brands must make every acquisition count. But the reality is that brands find themselves with the ‘leaky bucket’ issue – they are spending heaps on acquiring new customers, but then find that visitors are leaving their site without converting. And they don’t understand why.
So they turn to technology for answers, but here’s an added layer of complication: the tech landscape is confusing. That’s because tools like product analytics, VoC, or A/B testing only tell you what’s happening, not why. As a result, the tech stack that brands have built don’t really work, because they find themselves unable to plug the leak despite their investments in tech, time and money.
At this event, learn how digital experience analytics can help you improve customer experience, which ultimately improves customer retention, lifetime value and your bottomline.
Presenting Partner
Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build better digital experiences and create lasting impact.
The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer satisfaction and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide.
Axeno is a pioneering force in the domain of digital customer experience. Axeno expertly blends human insight with technological prowess, focusing equally on qualitative and quantitative customer behaviour to create holistic and impactful digital transformations.
Through strategic partnerships with industry leaders such as Adobe, ContentSquare, AWS, MoEngage, Liferay, and New Relic, Axeno offers a rounded delivery to customer experience. They specialize in crafting immersive, bespoke digital experiences that stand out in the modern digital landscape, understanding the motivations and desires of customers while leveraging data-driven insights for effective decision making.
Axeno believes digital transformation should be a human-centred process that connects with customers on a deeper level, making their digital interactions more engaging and empathetic. Partnering with Axeno means choosing a team that prioritizes the ‘human’ in digital-human interactions, designing experiences that resonate with your values and respect the complexities of human behaviour.
When you choose Axeno as your digital transformation partner, you gain access to an unparalleled combination of enterprise experience, agility, a lean approach, a consulting mindset, and expertise in emerging technologies. We are committed to delivering transformative outcomes that propel your organization to new heights in the digital era.
Key Takeaways
Understand how digital experience (DX) technologies complement your existing tech stack to drive even higher ROI
Discover real-world examples from brands that are delivering compelling digital experiences that delight and convert customers
Learn how digital experience analytics can surface unique behavioural insights at speed so your team can make quick, impactful decisions
Our Speakers
Albert Nel
Senior Vice President – APJ
Contentsquare
Monisha Voonna
Director Solutions Engineer – APJ
Contentsquare
Abhiraj Anand
Heading Ecommerce Technology
Croma
Ankit Goneka
Head Of Customer Experience
Bajaj Allianz General Insurance Co. Ltd.
Ankur Mittal
CEO & Co-Founder
Axeno
Agenda
6:00 PM – Arrival drinks, nibbles and networking
7:00 PM – Navigating the Noise: Why brands should prioritise digital experience analytics first
7:15 PM – Contentsquare in Action: The Power Of Digital Experience Analytics
Unlock the Power of Digital Experience Analytics with Contentsquare in Action!
Exclusive product demo tailored for leaders who are at the forefront of their industry. With Contentsquare, we’re not just showcasing a tool, but presenting a strategic advantage that can redefine your digital trajectory.
Throughout this demonstration, witness how we distill intricate data landscapes into clear, boardroom-ready visuals. Delve deep into analytics around user engagement, decode the nuances of conversion rates, and gain a top-tier understanding of user satisfaction.
Monisha Voonna
Director Solutions Engineering APJ
Contentsquare
7:30 PM – Guest Speaker – To be announced
7:50 PM – Guest Speaker – To be announced
8:10 PM – Networking, buffet, and open bar
9:30 PM – End of the event
Venue
Novotel, International Airport Mumbai
