The BFSI is regularly subjected to a flood of new themes and buzzy terms. Banks and Financial institutions are aggressively using new concepts and technology to stay abreast and engage customer in their products and services. Competition from fintechs who have been agile and able to create top-notch customer experiences, has forced banks to rethink the way they approach customer service.
In their quest to redefine and extend the role they play in their customers’ lives, many banks have turned to gamification, which has the potential to transform the procedural act of banking into an experience much more in line with today’s consumer preferences. Gamification today is a major tool in making the user experience more valuable, engaging and is now growing, driven by customer behaviour and digital capabilities
The Roundtable focuses on what are the key elements of Gamification and how it can be used as a successful strategy by prioritizing it’s framework from ideation to implementation thereby enhancing the sales. The session will also equip you with – How Gamification Can Drive Real Business Results in BFSI.
Presenting Partner
Xoxoday (Zo-zo-day”) helps Business leaders and HR make a business impact by optimising the spends on Rewards, Incentives, Benefits Engagement. The gamified SaaS tool helps engage customers, channel partners, sales team & employees via key dimensions; motivation, alignment, empowerment and well-being. Xoxoday offers business software products to solve problems around employee rewards and recognition, channel sales incentives and consumer promotions, helping build a winning workplace culture. The software products are used by HR leaders, channel managers and brand marketers across 700+ global companies to engage their employees, channel partners and consumers.
Visit us at www.xoxoday.com
Our Speakers
Priyanka Sarin
Head of Retail Product
Edelweiss General Insurance Company Limited
Poornima Bushpala
Vice President
Wells Fargo
Simar D Singh
Managing Director
UBS
Ravi Joshi
DGM, Digital Banking & Emerging Payments
IDBI Bank
Mayank Sharma
Business Head
Centrum Financial Services Limited
Suvajit Mukhopadhyay
DVP – IT Strategy & Enterpise Architecture
Bandhan Bank
Dr. G. Rameshkumar
Chief Business Officer
Mangal Credit & Fincorp Ltd.
Abhishek Kumar
Chief Technology Officer
XoXoday
Designation Attending from BFSI Sector
CXO / VP / Directors / Heads
Technology
Sales
Marketing
Customer Experience
Automation
Strategy
Process Excellence
Sessions
3:30 PM – Opening Remarks
3:45 PM – Gamification as a useful acquisition strategy in banking to enhance sales
4:00 PM – RoundTable discussion – Creating lasting Connections through Gamification In Banking to engage customers and employees
- Properly designed and implemented gamification makes banking operations exciting and enjoyable.
- Improve employee performance and productivity– sales, marketing, customer service, product development.
- Gamification is a critical tool to better understand the consumer and deliver tailored solutions will strengthen their competitive positioning
- Accelerate onboarding, high performance and goal attainment..